Each one of us can make a difference. Together we make change.
Benjamin Van Gorp
Founder/CEO
[benvidealsm@gmail.com]
Ben Van Gorp is a former college baseball player and semi pro quarterback from the 417 area turned business professional with a passion for marketing and entrepreneurship. While completing his degree in Business and Marketing online, he also took courses in Business Law to further enhance his knowledge in the field. Ben is a certified Scrum Master, showcasing his expertise in project management and agile methodologies. He also holds a Digital Marketing certificate from Google, highlighting his skills in online advertising and social media marketing. With a well-rounded background in both business and sports, Ben brings a unique perspective to the professional world and is dedicated to achieving success in all of his endeavors.
THE WHY?
There are some key components to consider when connecting brands with athletes. Yes we have all heard the saying that "X" % of student athletes will go pro in something other than sports" (I didn't believe that until I saw my first semester grades at a small NAIA in the midwest) BUT college athletes from any and every sport NOW has the ability to profit off their own Name, Image, and Likeness!
My goal is to bring community and its businesses together with student athletes. These relationships that we create early on can be a solid foundation for future friendships and partnerships for years to come.
Athlete Selection: One of the most important aspects of sports marketing is identifying the right athlete to represent your brand. Factors to consider include the athlete's performance, reputation, and image, as well as their social media presence and reach.
Brand Alignment: When connecting brands to athletes, it's crucial to ensure that the brand and athlete's values and messaging are aligned. This helps to create a natural fit and authentic marketing content.
Online Presence: Social media platforms are a great way to reach a large audience and engage with fans. Companies can use athletes as influencers to promote their brand through sponsored posts or organic content.
Events: Hosting or sponsoring events, such as competitions or charity events, can also be a powerful way to build brand awareness and connect with consumers. Athletes can serve as ambassadors for the brand and help to drive engagement at these events.
Networking: Building relationships with athletes, teams, and other sports industry professionals can also be valuable for sports marketing companies. These connections can lead to new partnerships, sponsorships, and opportunities for the brand.
Overall, a sports marketing company that connects brands to athletes as influencers and markets organically through social media platforms, events, and networking can help to build brand awareness and create authentic connections with consumers in the sports industry.